2021 and the Rise of Shopping BIPOC, LGBTQI+, Small, and Womxn-Owned

Now more than ever, a collective way of life has been prioritized: shopping from small businesses, particularly those owned by the marginalized. The reason? A mix of a few things, like that of the coronavirus pandemic putting small businesses in every industry in an increasingly vulnerable spot, the rising importance of the Black Lives Matter movement, and the collective awareness of how capitalism has contributed to the downfall of so many communities.

When the pandemic hit, a lot of folks were down on their luck financially. They needed whatever avenue of income they could find to help keep them on their feet, which resulted in them opening small businesses selling their art, jewelry, and more. Shopping small and dining locally was also one of the main efforts done by the collective to ensure community staples wouldn’t have to shut down due to the lack of revenue and financial support throughout the pandemic.

During the height of BLM last summer, one of the ways that folks rallied together to give aid and support to different mutual aid funds, bail funds, and BLM funds was by selling homemade items and giving 100% of the proceeds to these different organizations. With this, there have been threads on Twitter and infographics on Instagram sharing different black-owned small businesses so that folks could directly support the black community.

It’s interesting to see how the rise of social media networks helped pave the way for this, too. Instagram and Facebook both have sections where anyone can sell their products - Facebook marketplace has everything from new and used cars, clothing, furniture, jewelry, and so much more. Instagram (though widely criticised) has updated their formatting so that anyone who uses their platform to sell items gets boosted in ads, and their shopping section is easier to find. Instagram is most accessible for businesses because they don’t charge a service fee like other sites (Etsy, Shopify, etc.) - 100% of the profits goes right back to the shop owner.

Social media sites like TikTok and Twitter have assisted this wave as well. “It costs $0 to retweet my art/business” tweets go viral almost daily, and TikTok itself is filled with trends small businesses love to use to help boost their brand on the algorithm. More recently, brands of all kinds started doing “pack an order with me” TikToks to add a more personalized feel to their business, where consumers get excited to see if their order is one of the ones that gets packaged on the ForYouPage.

Shopping small and from the folks who could use the support most is an incredible way of how community works. It directly supports the dreams and efforts of the folks who put their all into what they make. If it is possible for you, I encourage you to try to shop small and from BIPOC (Black, Indigenous, People of Color), LGBTQI+ (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and more), and womxn-owned spots instead of larger corporations. Aiding in the journeys of the folks who took a chance on themselves and started their small business could change everything for them - every dollar could unlock a world of chance.

For those who are interested, here’s a list of a few small businesses (organized by business type) that you can check out and support!

Lifestyle:

Nguyen Coffee Supply - This Vietnamese coffee company was founded by Sahra Nguyen, a first-generation Vietnamese-American who set out to teach about the true quality and production of coffee beans in Vietnam. Partnering with a fourth-generation farmer in Central Valley back in Vietnam, they provide ethically sourced coffee beans to folks worldwide. To purchase Nguyen Coffee or learn more about their efforts, you can shop at https://nguyencoffeesupply.com/ and visit their social media sites @nguyencoffeesupply.
Hungry Bunny - A black, womxn-owned business, this virtual donut shop started in March 2020 as a result of the coronavirus pandemic by Khloe Hines. All products are vegan and cruelty free, not using any dairy, eggs, or yeast! To place orders visit their website https://www.hungrybunnyict.com/ and support their social media @hungrybunny.
Hood Herbalism - A center for learning, this community herbal education project is perfect for BIPOC folks wanting to learn about the benefits of herbalism and how to incorporate it into their lives. Courses range from the basics of herbalism to herbal medicine works for birth support. They offer online courses with payment plans, accommodations, and scholarship funds to support those in need! This project space is intended for BIPOC folks, as herbal schools are predominantly white. To donate to their project or enroll in classes, visit https://hoodherbalism.com/ and follow their social media at @hoodherbalism.
Indigescuela - This BIPOC-led space is dedicated to teaching womxn and folks about intentional healing through the avenues of holistic sexual health, womb health, and traditional healing. Using the knowledge and practices of herbalism, Mexican folk healing, and Mesoamerican medicine, Panquetzani (also the foundress of Indigemama: Ancestral Healing) leads students to finding the healing answers they need to lead as their best selves. The courses range in topics from lifelong self-womb care and womb wellness. To enroll in the online distance courses, head to https://indigescuela.com/ and support their social media at @indigescuela.

Bookstores:

Nā Mea Hawai’i - Meaning all things to do with Hawai’i, Native Books is a space created to share Hawaiian culture through education. If you are based in Hawai’i, or have the opportunity to visit post-pandemic, this is definitely a place to stop by! They support local artisans of all kinds in efforts to uplift their community and all that the Islands have to offer. They have dedicated their space to sharing this knowledge, education, and experiences to all who stop by, virtually and in-person. Shop their website https://www.nativebookshawaii.org/ and follow them @na_mea_hawaii.
Raven Reads - This bookstore is indigenous and womxn-owned, which began as an effort to share history and inspire folks as a result of what residential schools did to the indegnous communities in Canada, where languages and ways of life were washed away over the years. They offer collection boxes for children and adults, where each season a curated box will be sent to you filled with Indegenous works. To shop, support, and learn more, their website is https://ravenreads.org/ and their social media is @raven_reads.
Strong Nations - The online retailer is centered around idigenous literature and art, where their products range from children’s toys to classroom materials and, of course, literature. They are also a publishing house, offering a range of services for those interested. They also offer a wide variety of bundles in different categories! Each item on their shop has a badge on it to signify if it is indegnous art, a Canadian product, or indegnous text. If you are looking for indenous literature or works of different kinds, materials for your classroom, and more, stop by https://www.strongnations.com/ or @strong_nations.
Marcus Books - The first black-owned bookstore in the nation, Marcus Books is filled with history and the desire to educate and make space for black folks and all allies. Their goals of using literature to educate and unite communities has served folks in and around the San Francisco Bay Area (based in Oakland, CA) and nationwide through their online store. They have books for all ages in every genre by an array of black and latinx authors. To support, their website is https://bookshop.org/shop/marcusbooks or visit their social media @marcus.books.
Loving Me Books - A black and womxn-owned shop, Angela Nesbitt created this online bookstore to promote self-love amongst children of all races and backgrounds. Books are available for all age ranges and in a variety of languages! They also sell children’s clothing and accessories. There is a section for adult books, as well! Check out https://www.lovingmebooks.com/ and @lovemebooks for your next book.

Skincare:

Alma Bella - Meaning “beautiful soul” in Spanish, this womxn-owned skincare business is the epitome of self care with a cause. Creator Hannah Bahls, based in Washington state, handmakes this heavenly coco cream and redistributes 100% of the net profit to different BIPOC-led social justice funds. With more products coming soon, they prioritize organic, ethically sourced and traded, and natural ingredients. Each month, she chooses a new organization to give the proceeds to. To learn more about Alma Bella, their product and mission, head over to https://alma-bella.square.site/ or their Instagram @almabellanourish to learn more about how they emphasize self and community care.
HanaHana Beauty - Sustainable, clean beauty that uplifts womxn of color. All products are made with natural ingredients and oils, like fair-trade shea butter. They source their shea butter from the Katariga Women’s Shea Cooperative in Ghana. The black and womxn-owned shop includes body butters, bars, lip balms, and exfoliating cleansers. To buy, head to their site https://hanahanabeauty.com/ and follow at @hanahana_beauty.
BrownSugga Beauty - Black owned, vegan beauty for all skin types. Offering a variety of products from sugar scrubs to oil serums, body butters and soap bars, the New Orleans based online business is your one-stop-shop for healing and maintaining beautiful, healthy skin. Shop now at https://brownsuggabeautycompany.com/ and follow them at @brownsuggabeauty_.
Haípažaža pĥežúta - Meaning “medicine soap” in Lakota, this indegnous-owned skin care from Lakota folks sells soaps and herbal products nationwide. They utilize organic ingredients harvested from the homelands as well as fair-trade ingredients from across the world to create healthy, intentional products. The products range from soaps, shampoos, rubs, perfumes, bath bombs, scrubs, and more. (They even offer refills of some of these products)! To purchase, find them at https://www.haipazazaphezuta.com/ and @haipazaza.

Beauty:

Live Tinted - Founded by Deepica Mutlaya, Live Tinted is a brand dedicated to inclusion and diversity within the beauty industry. They use their platform to highlight multicultural beauty - giving space to voices and stories of those often underrepresented in the industry. Their products range from ethically sourced merchandise, huesticks, and gorgeous illuminators. Take a peek for yourself at https://www.livetinted.com/ and @livetinted on their different social media platforms.
Sahi Cosmetics - This small, family-owned cosmetics company has been taking the beauty industry by storm. Founder Shelly Sahi started Sahi cosmetics as a way to change the beauty standards we have become accustomed to after growing up feeling like her Indian skin wasn’t beautiful enough and always had trouble finding products that matched her complexion. Committed to their clean beauty promise, all of their products are cruelty and paraben free, with vegan friendly ingredients. An array of makeup and innovative products and ideas that will surely leave you obsessed! They also offer some clothing merchandise as well. Check them out at select retailers, their website https://sahicosmetics.com/ and their social media @sahicosmetics.
Queltzin Cosmetics - An indegenous-owned beauty brand specializing in fake lashes, all of their products are named after Aztec gods and goddesses as well as Nahuatl words to honor and educate folks about their indegenous heritage. Aside from lashes and lash tools, they offer some apparel and makeup accessories and tools, as well. Shop at https://queltzincosmetics.com/ and visit them at @queltzincosmetics.
Sweet Street Cosmetics - A Latina/womxn-owned cosmetics company that honors the around-the-way aesthetic. This brand was built by Natalia Durazo and LaLa Romero, who also co-founded the clothing company Bella Doña. their brand honors the beauty strides made by womxn of color and celebrates all the uniqueness and individuality that comes with it. Their products include a highly praised liquid liner, lip duos, eyeshadows, and lashes. Shop now at https://www.sweetstreetcosmetics.com/ and follow them @sweetstreetcosmetics.

Clothing:

Wasi Clothing - A Quechuan word meaning “hope,” Wasi is a brown-owned Bolivian-American clothing company founded and run completely by Vanessa Acosta. This business is dedicated to ethical and sustainable products and processes, as well as diverse representation in the fashion world. Their products are unique and there truly is something for everyone here, as their shop includes everything from clothing to accessories to accessories and prints! You can shop their website at https://wasiclothing.com/ and follow at @wasiclothing.
OXDX Clothing - Diné owned label, this indegnous brand offers merchandise to represent Native peoples and honor their experiences. Their mission includes preserving culture to art, clothing, creative content and storytelling. Their shop has unique pieces of clothing, art, and stickers. Shop at https://www.oxdxclothing.com/ and support them at @oxdxclothing.
Ginew - That Native-owned denim line honors the founders’ Ojibwe, Oneida, & Mohican heritage through the materials and concepts utilized to create their products. Their shop ranges from denim products (jackets, jeans, etc.) as well as unique jewelry, bandanas, and more. Shop all things Ginew on their website https://ginewusa.com/ and follow at @ginew_usa.

Art:

Hafandhaf - This Pakistani-born and Detroit raised artist uses her South Asian and Muslim roots to create art that reflexts her experinces and the life around her. She uses her background studying the Quran and Arabic and incorporates it into her work. She offers commissions, as well as prints. Many of her pieces were turned into other merchandise, like clothing, mugs, stickers, and accessories. To shop, visit https://hafandhaf.com/ and follow their social media @hafandhaf.
Adinas Doodles - Kichwa artist Adina Farinango creates Kichwa diasporic art. In hopes to heal and reclaim her Kichwa roots and her identity as an idigenous womxn, her art is a form of resistance. Her one of a kind art is available in prints, stickers, and on totes! Shop https://www.adinafarinango.com/ and follow @adinasdoodles.

Accessories:

BRWNGRLZ - The Pinay-owned jewelry company specializes in laser cut pieces that represent and honor Pilipinx heritage and brown pride. These unique, astounding pieces are only found at BRWNGRLZ. This space honors the stories of Pilpinx-identify folks while uplifting the voices of BIPOC folks everywhere. To support and shop, visit www.brwngrlz.com/ and follow at @brwngrlz.
Customized by Angelisa - Polynesian-owned customizable shop that does everything from trays to accessories! This shop is perfect for customized gifts and pieces for your space! Angelisa’s shop has rolling and coffee trays, resin jewelry, keychains, tumblers, and music player plaques. To shop and customize your own pieces, head to https://www.etsy.com/shop/customizedbyangelisa/ and @cbangelisa.

Spirituality:

Stari Agency - Run by Yakari Gabriel, Stari Agency is an Afro-Latina business regarding all things astrology. Yakari offers birth chart readings, transit readings, and follow ups. She aims to help you heal and learn more about you as you navigate your life’s journey. To book and learn more about these services, you can visit https://stariagency.com/ and @stariagency.
The Woke Mystix - Podcasters and authors Ellen and Imani create space for folks to find themselves in astrology, spirituality, and divinity. This WOC-owned business co-wrote Astrology SOS: An astrological survival guide to life, which releases on March 2, 2021. To listen to their podcast and learn more about their work, check out https://www.thewokemystix.com/ and @thewokemystix.
Dian Tala Crystals - This Filipinx-womxn owned crystal shop was created in hopes of offering affordable and accessible means of crystals and their healing properties. In efforts to offer exploration into intuition and personal guidance, this shop holds a variety uniquely cut crystals while teaching followers the properties of each. All funds go directly to the owner’s tuition, as well as direct relief funds to their family’s provinces when the recent typhoon hit the Philippines. To shop and support, follow their Instagram shops @diantalacrystals and @diantalasales.

Farial Eliza (she/her) is a twenty-one year old Bay Area native, occupying unceded Chochenyo Ohlone land. She is a writer, poet, creator, storyteller, self-proclaimed healer and educator to the communities she serves.