The Business Case For Supporting Charity
Be honest, business owners: how much of your profits do you give to good causes and charitable organizations? If it isn’t something that hasn’t crossed your mind yet, you could be missing out on a whole bunch of benefits.
The reality is that you don’t need a massive budget or large marketing team to start giving back to society, and it can help you improve your business in a multitude of ways. Not only does giving generously benefit the lives of other people and communities less fortunate than you and your employees, but it also improves your reputation.
So, if you are interested in corporate philanthropy, read on - here are some of the things you can expect from your charitable giving.
It helps people
As a business owner, you make a lot of your own luck on the road to success. But not everyone is as blessed as you might have been. Beyond the business benefits of corporate philanthropy, the simple truth is that giving money, time and resources to charity helps people less fortunate than you.
Consider the likes of Cane Bay Partners donating money to the Virgin Islands hurricane disasters. There’s the Bill & Melinda Gates Foundation, too, contributing vast sums to find a cure for malaria. Sometimes, you just have to do the right thing - and you will soon see it gives you more purpose than just chasing profits.
Boost employee morale
We hate to break it to you, but the modern employee isn’t just happy to have a job - or just working for your company. They are looking for a lot more out of life, and want to know they are actually making a difference to their own communities, and others around the world.
By embracing corporate philanthropy and allowing and promoting volunteer activities, you’ll be helping your staff feel good, raise their levels of emotional attachment to your firm, and significantly improve your company culture.
Improve your reputation
The average person on the street is a lot more tuned into charitable causes these days, and a lot of people are starting to make buying choices purely based on the ethics and cultures of particular businesses.
It works both on a global, corporate scale and also at your local community level. Charitable giving shows that your company actually stands for something other than profit margins, and it’s something that is becoming a necessity if you want to keep up with popular opinion.
Great for the community
Finally, giving back to charitable causes in your community make it a better place to live - it’s as simple as that. The public will notice your efforts, others will pick up on it, and many will join you in trying to improve services, surroundings, and finding other opportunities.
As a business leader, you have the power to make a huge difference, and ultimately, the better quality of life people have in your community, the better it is for your company.
How do you support charitable organizations? Why not share your ideas and thoughts in the comments section below?