Building a Website for Your New Business? Here Are 4 Tips You Can’t Ignore
Lockdown measures and social distancing regulations might be slowly easing, but it does not mean things will return to normal in days. Many things have changed during these few months, opening the way to new ways of living, traveling, and conducting business. Among them, working from home is not a trend foreseen to start fading away soon. Therefore, adapting to the new circumstances can be necessary for a business to survive. One of these is taking your job, services, and side hustles online.
Keep it simple
A website should reflect the ethos of your brand, yet a staggering 94% of consumers remark the importance of an easy to navigate online presence. While you might have a million ideas, you are ready to try out, making sure that your website is accessible by anybody can make a difference in the number of views and visitors you will be able to see.
Additionally, consumers who struggle to find the right information on your site might opt to leave the portal altogether. Instead, implementing an easy navigation system, perhaps with the assistance of a professional Website Designer if you're not well versed in website design and development, allows you to keep their attention for longer by providing a seamless browsing experience.
Keep it fast
Not only the way we conduct business has changed, but the lockdown has revealed that an increasing number of professionals love working remotely. If your current job does not allow you to do so, you might even have thought about switching to an alternative online career. If that’s the case, leveraging your side hustle or hobby can be an excellent idea, yet creating a website for your newly born venture might not be easy.
Investing in technologies such as Mikrotik VPS and employing external resources such as web development professionals can help you build an efficient platform. While nobody doubts that with enough time you will become an expert in creating your website, if you aim at sending your site live soon, this trick allows you to see better results within shorter timeframes.
Include a Call to Action
Call to actions are essential elements in a website, especially if you wish to use this online presence to drive sales and customer retention. Asking your buyers to sign up for a newsletter, test a new product, or enjoy a 30-day free trial is part of an efficient marketing and sales strategy. Indeed, without these hints, your site’s visitors might not know what to do next or how to access your product, which can cause them to leave. Independently on how big or small your company is, a call to action on your website is something you should not overlook.
Tailor it to your audience
As you start thinking about turning your side hustle or hobby into profitable activity, you fall for the trap of making your products and services as general as possible. The reason behind this is usually to ensure that the product is appealing to all markets. The result might be the opposite, and you might end up not appealing to anybody. Instead, build and describe in detail the customer persona for which your brand and products are designed. This strategy will allow you to craft the ideal website, call-to-action, and marketing campaign.
