Search Engine Marketing To A Female Audience: Quick Tips
The idea that you might have to approach search engine marketing differently because you have a female audience might seem strange, but stick with us. Here, we’re going to discuss why this could be important, and help you figure out what you need to do is your audience are predominantly female. Read on to find out more!
Why It’s Important To Market To Women
Most people don’t realize that women account for 85% of all consumer purchases, including everything from holidays to medical care. Looking at partnerships and families, it was found that 75% of women are responsible for buying items for their household - no surprise there! It was also found that mums spend an average of 6 hours a day online (either via their computer or mobile phone).
These stats just go to show that marketing to women should be a concern of yours.
Knowing Your Female Audience
As with any marketing technique, you need to get to know your audience. Have a detailed understanding of who the women are that are interested in your company and want to work with your company. Studies show that women who are over the age of 40 tend to go on the computer first thing in the morning - could this be the case with your audience? Knowing how your audience act will help you massively. You should know all about their interests, needs, and habits to come up with a successful campaign.
Talk To Your Audience
There’s a difference between talking to your audience and talking at them. Building relationships becomes even more important with a female audience. Treat them well and your business will reap the benefits of it. Getting feedback during the development stage of products, for example, could mean more sales for you. Knowledgeable marketers like Danny DeMichele know all about this and would tell you exactly the same thing. Find ways to reach out and build those relationships.
Speak Their Language
Make sure you know how to speak to the women you want to target, whether that’s females under 30 or those over 50, for instance. You can’t fake it; a teenage girl isn't going to listen to somebody who is so much older than them that it really shows through. They won’t relate, and this is bad for the relationships you’re trying to build. Do your research. Visit online forums, blogs, and reviews or set up focus groups and meetings in order to know how to speak your target audience language. You can also find keywords this way that you will be able to use in search engines.
If you can make sure you do the above three things, you will have far more of a chance of reaching out to, building relationships with, and selling to a female audience. Make sure they can relate to your business and that you genuinely care about them, as this is crucial. If a customer feels like you don’t care, they won’t buy. This point becomes even stronger when dealing with intuitive women.