End Bad Habits with Healthy Alternatives
There has been a growing trend over the last decade of consumers looking for alternatives to habits that are known to cause health issues with the likes of vaping and non-alcoholic beer starting to become focal points for major manufacturers. So what are these alternatives and what options do they provide us?
The health implications of a life of smoking or drinking alcohol are well documented, but as these activities are often associated with socialising - and we are a social animal - persuading large swathes of society to either quit or reduce their intake has long felt like a losing battle. But, in recent years the sales of both have gone down and in part that is due to alternatives being available.
The most popular of these is the e-cigarette or vaping. Recently the world’s largest cigarette company launched a campaign to encourage its customer base to make the switch to vape from its traditional product. Philip Morris cited a study from Public Health England which suggested vaping is 95% safer than smoking a cigarette. This promotion is important for two reasons, one being that a cigarette manufacturer would not be willing to start a campaign which contradicts its traditional message if there wasn’t a demand for it. The second being that, if health is being considered as part of this campaign, than traditional users might respond and see an alternative to their habit rather than ignoring the scare tactics currently employed.
The rise in vaping across the world is undeniable and one of the reasons behind that is not just the potential health benefits but also the choice that switching from cigarettes opens up. Websites are now offering vape juice deals as a way of encouraging users to expand their options as well as demonstrating what vaping can provide the user compared to smoking traditional methods.
Not far behind the rise of vaping but still with some catching up to do is non-alcoholic beer. CNN recently reported that while sales of traditional beer dropped in 2015 and 2016, the sale of non-alcoholic beer grew by 5%. They also stated that the manufacturer of Budweiser believes 20% of its production will be made up of non-alcoholic alternatives by 2025. Fitness is cited as one of the reasons behind a move away from the traditional alcoholic beverage to a healthier alternative.
Healthier options are becoming more common not just via the corporate hand but also with the rise of months dedicated to limiting consumption of alcohol and cigarettes, in a similar fashion to what lent used to do. Campaigns like Dry January and Stoptober are being taken up across several countries and being promoted by companies and establishments that might have seen sales slump due to such initiatives.
With a growing demand for healthy alternatives to traditional habits, it might just be worth looking at what else we currently consume despite health warnings for the next in a growing list.