How to Find the Right Cause to Support
All businesses should support a cause that they believe in. Of course, it is important to give back, and this can also benefit your business in other ways too. For example, it can lead to improved employee retention rates, increased networking opportunities, and it can help to build team spirit too. However, finding the right cause can be the challenge. Read on to discover some top tips that will help you to do so:
Speak to your staff – Remember, your business is not just about you; it is about your staff too. This is why it is a good idea to talk to your employees to find out about the causes that mean a lot to them. You may find that your employees are really passionate about a certain cause or charity, and so by going down this route, you can really get your members of staff on board and improve their level of job satisfaction by showing that you care about what they care about.
Seek inspiration – It is a good idea to take the time to read about what others have done to help causes they are passionate about. A good place to start is with the David Johnson Cane Bay case. This is an organisation that gives back to those that have suffered due to Hurricane Maria and Irma. Of course, this may not be the cause you decide to support, however, it gives you a good example of how something was built from nothing and how it is helping those in the U.S. Virgin Islands.
Go local – This is especially important for small businesses. You should focus on the issues that matter to your local community. After all, this is a community that has given your business a lot, and so it is important to give back and show the locals how much you care.
Consider the ROI – As a savvy entrepreneur, you will need to focus on the ROI side of things. Needless to say, we would all like to be able to give millions and millions to charities, but it is simply not feasible. This is why you need to carefully focus on your finances and put a solid plan together.
Look for a personal connection – The final thing you need to do when choosing what cause to support is search for a personal connection. You should look for a cause that feels personal to you. There are so many amazing organisations out there, but you will be much more engaged if you choose something that matches your values and your history. You will get much more from the experience, and you will achieve a lot more for the cause too.
If you follow the steps that have been mentioned above, you should be able to find the right cause for your business to support. Of course, there are no rules that state you have to stop at one cause. Nevertheless, you have probably heard the saying that you shouldn’t run before you walk!