Dove’s “Love Your Curls” Campaign = ALL THE FEELS

Dove’s “Love Your Curls” Campaign = ALL THE FEELS

Dove’s “Love Your Curls” Campaign = ALL THE FEELS

After watching Dove Hair: Love Your Curls commercial campaign, I realized how important it is to teach our generation self-love: it fosters self-esteem, positive outlooks and attitudes, which I believe women in this generation need more of.

This powerful, inspiring campaign showcases girls explaining why they “hate” their curly hair or curls. “I want my hair to be straight because when you have your hair straight it’s very smooth,” Aisha, age 6 remarked. The interviewer asked her, “Do you think that is more beautiful?”; Aisha gleefully said “Yes!” Another girl, Carina, aged 6, stated that she wanted her hair to be straight rather than curly and said she tries to make her hair straight; when Carina said this she demonstrated it by pulling down her hair. Jewel, age 11, said she hated her curly hair to the point of wanting to “rip it off.” It is heartbreaking to watch these innocent little girls want to change something they were born with, learning to dislike their appearances at such a young age.

And to be frank, we were all once Aisha, Carina, and Jewel, listing things about ourselves we’d like to change. We are all guilty of that. Our society has set the standard of beauty to a ridiculously unreachable height that no woman can reach its peak, because every woman’s definition of  “beauty” is different. Dove hits the mark by producing an advertisement that highlights every girl’s beautiful, luscious curls and shows us what happens when we begin to embrace what we have. When we start to embrace our features, our true beauty shines the brightest.

#LoveYourCurls aims to change the way girls think of their hair, encouraging girls to  embrace rather than change their beautiful curls.


Sreymich lives in sunny side California and attends John Marshall High School as a junior. Currently she is going through a phase of discovering her passion. From interning for Tomas O’Grady City Council Campaign to volunteering at her local hospital and now writing for Her Culture blog, Sreymich's interests vary across a wide spectrum and she loves it! Sreymich has been on my school volleyball team for two years now where she has a love-hate relationship with the sport. When Sreymich is not studying for the SAT, she loves hiking, going to the beach (even though she can't swim), is slightly addicted to watching Youtube vlogs, and strumming obnoxiously on her ukulele.  Carbs (bread, cookies, muffins, all kinds!) makes Sreymich happy, but so does staying fit. After high school, she hopes to do something great and give back; travel and go zip lining through the Amazon Rainforest. 


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